Don’t you love these clickbait titles that proclaim the death of everything? Is rock and roll dead? Is SXSW so over?! Who killed art?!
I’m seriously asking though, is blogging really dead? I guess a more accurate question is “Is blogging dying?” Because clearly it’s not dead. There are plenty of blogs. Too many blogs. But does anyone care? Is anyone reading them? Are we all just stroking our own egos by putting our thoughts out there and thinking our opinions matter? What’s the point of a blog anyway?
For some, it’s a place to express themselves. Maybe there’s no other place to comfortably speak the truth and the anonymity of a blog provides a much-needed outlet. For some it’s merely monetary. Sigh. Some use their blogs to curate the image of an ideal lifestyle. (I call these the “pretty” blogs.) Many are passionate subject matter experts and want to contribute. Some just want to keep a record. There are endless motivating factors to start a blog.
My own motivation was that I enjoyed reading blogs. (Blog = Good. Me do blog!) At the time I started this blog I was working a job that left me uninspired and it gave me lots of free hours to learn WordPress. Blogging made me look at my life differently. The notion that everything I did/ate/watched/listened to could become fodder to write about was exciting. Rather than a place to hide, it opened up my life, encouraging me to see more, do more, take pictures, remember details. Abuse commas.
Like all lives, mine has changed plenty over the last several years. I have less time to focus on my blog and less of a need for a creative outlet. I’m busy. I write and I get paid for it. So why keep Mad Betty going?
One reason is that I’m in the Austin Food Blogger Alliance and there’s a minimum quota to stay in the group. It’s important to me, and I want to continue my membership, so I make sure to write about food. Another is that I pay for my domain and hosting, so I feel the urge to keep things at least sporadically active. Another reason is the guilt of leaving something unfinished. I feel stressed out if I haven’t posted in a long time. When I have deadlines to others, my own writing falls to the bottom of the priority list. Many nights I’ve found myself falling asleep at my laptop, trying to get a post together for the morning. I’ve failed to be as prolific as I’d like.
As a trend, blogging is down. Most of my friends have blogs and I’m noticing that people post less, read less, care less. We don’t talk about blogging as much as we used to. Our blogging dates don’t happen anymore. What was once so important to us feels like a thing of the past now.
I do think that Instagram is partially to blame, because we can document our lives, curate the hell out of everything, and all become visual stylists. It’s an easy format to engage in. You can like a photo or comment and it doesn’t come back to annoy you like Facebook. I relish double-tapping with reckless abandon because it’s kind. It’s easy. People like feedback. Even the social media weary can still muster the energy for Instagram.
I find myself reading less blogs and maybe that’s because I’m getting a synopsis on Instagram. I don’t need to read about your meal/vacation/life, because I already saw all the photos. We’re all so busy. Why read? Why write? WHY BOTHER?!
And that sucks. Because in whatever form it takes place, I’m an advocate of reading. And of writing. Writing makes you concentrate, think things through, use your voice (or someone else’s voice) and gives you the satisfaction of having done something substantial. It sets apart the lazy and the non-lazy.
I’m not making a case for maintaining a blog forever. I think it’s a passing phase for many writers and that’s okay. I’m not sure what the end point is when you have a blog and want to stop. I guess these things just peter out. Trends come and go and the internet is beyond oversaturated as it is. Social media has given people multiple free outlets to express their every thought. There’s no need to learn a platform, build an audience, or make a commitment. So maybe the death of blogging is inevitable.
But here’s a thought: The satisfying part of blogging is in the creating. The exhausting part of blogging is the work involved in marketing it. The building an audience, monitoring traffic, constantly prompting people on social media to “look at meeee! Look what I wrote!!” It becomes a job and an undignified one at that. This blog makes a few bucks, but by no means is a pro blog. I have no reason to constantly try to drive readers here or work to build a huge audience. There’s no need for Mad Betty to “keep up” with other bloggers. Sometimes I forget that.
Letting go of the metrics or the desire to cut through the noise is quite liberating. I’m hoping other bloggers feel the same and that those who have lapsed but still possess even a small ember of desire will continue blogging. Maybe we’ll see the trend swing back around to passion blogging, where the content is executed with personal intention alone. People creating something just for the hell of it, expecting nothing in return but the reward of having done it. Or maybe it will die off and we’ll look back and say, “Remember when blogs were a thing?”