Today marks two years since Mad Betty started. This is also my 400th post, so I look at it as a double milestone. I’ve learned a lot in these two years and I’ll share a little with you.
Blogging Ain’t Easy
It might seem all cool and fun, but keeping up with a blog is a lot of work. There is so much to know. To learn. To figure out. Trends and technology change all the time and it’s work to keep up. It’s work to promote it. For the love of Pete, it’s work to write all the time. Which brings me to my next point—
Bloggers Need to Write
Content is the essence of a blog. Sure, there’s SEO and promotion and social media. There are plenty of ways to get people to your blog. But if there’s nothing good there…what’s the point? What are you putting out there? Does anyone really want to see another “Wordless Wednesday” post? (More like Worthless Wednesday.) I consider it an honor to have you on my site, reading my words. So I attempt to put something up that’s worth reading, and to regularly put up fresh content.
Do I feel like writing all the time? No. Hell no. I write for a living. I freelance write, too. On top of that, I’m constantly sending email or texting or some other form of writing. If anyone gets tired of writing, it’s me. Sometimes I don’t feel like blogging. But then I’m always glad that I do. It’s comparable to working out, I guess. Writing makes you smarter. I might not be putting the most intellectual thoughts out on the web, but I hope that I’m not making any of you actively stupider by reading Mad Betty. I hope you are entertained for a few minutes every few days. And I hope that occasionally I make you think.
People ask, do you ever run out of stuff to write about? The answer to that is no. At any given time, I have a list of 40-60 things I want to write about. If I don’t get to something quickly enough, it drops off my list. There’s simply not enough time to discuss the pop culture things I love (or hate) or all the great (or bad) things happening in Austin.
Focus on What’s Important
My somewhat prolific, short style of blogging isn’t the only way of doing it. I really enjoy reading long-form, deep posts that others do. Ones that may take weeks to write, and then when they are complete, they are masterpieces. I write with a short attention span and I imagine my readers have short attention spans. What’s important to me is regularity. Consistency. Freshness. I’m a tough taskmaster on myself and I beat myself up if I only post three times a week.
Over the past year I’ve abandoned any real push to gain new readership. I watched my numbers steadily grow each month until they reached a nice, comfortable plateau. At first I panicked. How can I get more people to Mad Betty? But then I realized that the time and focus I’d have to spend on traffic would take away from the time I need to be working on content. I simply cannot do it all. And so I let that go. I’m at peace with my readership and value each and every one of you.
Thanks for a great first two years. I look forward to growing, getting better, and putting more words on this little tiny corner of the web. Thanks for reading.