Monday, May 19th

Mad Men: The Strategy

Don and Megan on Mad Men

Only one episode of Mad Men left in 2014 and the episodes are still going strong. Whether it’s the shortened season or the fact that we are almost at the very end of the series, I can’t help but feel a wave of sadness wash over me as the credits roll each week. Peggy, don’t leave me!

Peggy on Mad Men

Peggy is killing it at work. She’s thrown herself into the research of Burger Chef and discovered that the moms that buy their children fast food for dinner feel guilty. She builds a campaign strategy around alleviating their guilt and (whoa, insult) having the dads give them permission. It just always comes back to the men in this show, doesn’t it? An even bigger insult is when Pete Campbell suggests that Peggy let Don run the presentation for the client. It’s a huge slap in the face but she relents. I can almost see the giant bruise on her head as she crashes into the glass ceiling.

Pete and Bonnie Mad Men

When not insulting Peggy at work, Pete is over-the-moon in love with his girlfriend Bonnie, who accompanies him on the trip to New York. They have all kinds of NYC fun planned, but first he must visit his daughter Tammy. Being back in his old house triggered some asshole switch in Pete and he waits for Trudy to get home from her presumed date and picks an ugly fight. He lets it ruin the whole trip and Bonnie ends up flying back to California by herself.

Pete and Trudy Mad Men

Also visiting from California is Megan. It’s clear how much Don misses her. And it’s also clear that her life and happiness are on the West Coast. She’s slipping away. I mean, she’s even bringing her fondue pot with her.

Bob Benson and Joan Mad Men

Bob Benson is in from Detroit with the Chevy guys who seem as rowdy as ever. After picking one up from jail, Bob is told that the agency will be losing Chevy and that Buick is going to offer him a fabulous in-house job. He’s happy for the security and offers it to share it with Joan in the form of a proposal. But Joan is old-fashioned and would rather wait for love than marry her gay bestie. I love that he asked and I love that she declined. It’s a sweet moment. Also, Joan’s mother is awful. How is she still living there? Is there no other form of childcare in Manhattan?

The Partners Mad Men

Apparently his bitching has paid off, because the partners vote to make Harry Crane a partner. Joan and Roger are against the idea. I guess I am okay with it. Harry’s annoying, but he’s smart, innovative, and loyal. Still though…annoying.

Peggy and Don Mad Men

Meanwhile, Peggy can’t get past the strategy for Burger Chef. Don suggested framing it from child’s point of view and that seed of doubt blossomed into an obsession for Peggy. The account people are happy and the client will be happy, but Peggy wants to do better work. She and Don hole up in Lou’s office and drink from his tiki bar and hash it out. It’s a wonderful scene and I feel for the first time that they are truly on the same page and on equal ground. They are forever bound by their history, their creativity, and their misery. Their relationship is so complicated, but pure.

Peggy and Don on Mad Men

With roles reversed, Don shares insights into his creative process and they both share their fears that life and family have passed them by. She mentions that she turned 30 recently and Don gravely responds, “Shit.” Then they dance to Frank Sinatra and Peggy lands on the new strategy: Family.

Peggy, Don, and Pete at Burger Chef, Mad Men

In the final scene, Peggy brings Don and Pete to Burger Chef. She explains the new concept, that every table there is a family table. We can see that it’s true. She nailed it. The camera pans back and we watch them talk and laugh over burgers. Those three seemingly tragic and lonely individuals are a family. Tear.

 

2 Responses

  1. Leigh Ann says:

    All I can say is that I really really needed Don and Peggy to make up. I couldn’t stand that she hated him so much.

  2. Jodi says:

    Great wrap up, and great episode!

Leave a Reply